Vitasauri® Kids Mix

Children and vitamins – a challenging combination in everyday life. But with our Vitasauri® Kids Mix, daily nutritional supply becomes easy and at the same time a fun experience.

1-2 Dino fruit gummies daily not only create excitement when snacking, but also provide reliable supply with essential vitamins and minerals in the form of high-quality compounds.

Thanks to natural flavouring and colours, our fruit gummies are not only healthy but also taste good to the little ones.

The Background to the Product

In recent years, more intensive research has been conducted in Germany in the field of nutrient supply for children. The data situation remains limited as the field is largely under-researched – nevertheless, there are first important findings on actual nutrient supply in children.

Thus a large study by the University of Giessen shows that vitamin D levels in children show no significant improvement despite intensified intake recommendations. In this study, 80–90 % of children (from age 1) and young adults up to 17 years do not achieve adequate vitamin D levels.

This data indicates vitamin D deficiency [25(OH)D < 20 ng/ml] in most children and adolescents across all seasons.

A further study, the so-called DONALD Study by the University of Bonn, shows that urinary iodine status in children aged 6–12 years has declined by approximately 30 % over the past 20 years.

The authors conclude:

Inadequate iodine status poses numerous disease risks such as hypothyroidism, goitre, thyroid nodules and cognitive and developmental delays in children. Therefore, political efforts must be urgently strengthened to raise awareness among both the food industry and consumers of the importance of improved and adequate iodine supply.

A study from Finland (University of Helsinki) examined the nutrient status of omnivorous, vegetarian and vegan-fed children (mean age: 3.5 years). Several abnormalities were found, particularly in vitamin A supply:

Based on RBP values, which reflect actively available vitamin A, the vitamin A status of all vegans was inadequate, and in two vegan children, RBP concentrations fell below the threshold for deficiency.

With our Vitasauri® Kids Mix, we want to contribute to better nutrient supply for our children. Because we are convinced that not only adults benefit from simple and practical nutritional supplementation.

We have worked long and intensively on realising this product and are pleased to be able to offer our first version of Vitasauri® Kids Mix. As with all our products, we also aim to continually develop this product based on scientific findings.

The vegan Vitasauri® Kids Mix covers – according to recommendations from the German Society for Nutrition – almost all nutrients for children. And this is within a safe dosage range.

The product has the following benefits:

• Sensible dosages and sensible composition
• We use exclusively Retinol (true vitamin A) and no β-Carotene
• Vitamin D requirements can be fully met with Kids Mix
• Vitamin K is available in two forms (K1 and K2)
• For folic acid we use only the biologically active 5-MTHF form (Methylfolate)
• Whenever possible, we use compounds with the highest bioavailability

Additionally, the product is complemented with functional nutrients Carnitine and Q10 (energy metabolism), as well as Glycine (a sweet-tasting amino acid) and Choline (essential nutrient).

We want to set new standards in the field of nutritional supplementation for children.